The Hotel industry over the years has witnessed tremendous growth and that is why it is said to be one of the world’s fastest-growing industries in the world. Travel and tourism have guaranteed that this industry stays above the water even in tough financial circumstances.
According to STR, Supply and Data Tracking Company, the number of available rooms in U.S. hotels surpassed 5 million this year. The most recent hotel census, for June, shows 5,001,163 rooms across 53,554 properties in the US. This huge count is enough to believe that the hospitality sector the largest and the most growing one.
Among this huge data, can you tell about any hotels that encourage its guest who hasn’t booked a room to loiter in their lobbies and conference rooms? There may be some hotels who take care of the general people, but 21c Museum Hotels aren’t like most of the hotels.
21c Museum Hotels is a Louisville-based combination contemporary art museum and boutique hotel chain, headquartered in Louisville, Kentucky, United States. The hotel was founded by preservationists and contemporary art collectors Laura Lee Brown and Steve Wilson.
“None of us were from the hotel industry, but off we went with a lot of people thinking that we were crazy and this couldn’t work,” says Greenberg, who was the couple’s attorney at the time. “But quite the opposite happened, and people really loved the experience that we had created.”
Greenberg says that people started requesting 21c locations in their own cities, and even though “there was never any intention of doing more than this one project in our hometown,” In 2007, 21c became a hotel management and development company
The hotel chain is divided in the famous cities such as, Louisville. Cincinnati. Bentonville. Durham. Lexington. Oklahoma City. Nashville. Kansas City. It will soon be seen in Miami. Des Moines.
The guest at 21c Museum Hotels are invited, free of charge, into the hotels to take in contemporary art. They can enjoy the curated rotating exhibitions, commissioned site-specific installations, and regular cultural programming at each location.
“We believe that the art we exhibit is one of the reasons people want to be at 21c,” says Craig Greenberg, president of 21c Museum Hotels. “The art makes it such an interesting place. It really strengthens the business of 21c, and it’s a vastly different business than if you just took the art off the walls or just hung up art for decoration.”
“What we realized was that we were so different,” Greenberg says. “The traditional hotel and restaurant management companies just weren’t a great fit for us.”
The hotel chain often faced many challenges for the museum side of the business. The hotel switched the art of its hotel in every location at least two times a year. The art is usually from Wilson and Brown’s collection and most of the time they also borrow pieces from other famous galleries.
“Part of our mission is to use contemporary art to provoke people to think about things in a new way,” he says. “Now that we’ve been in the business for a while, we try to remind ourselves of that.”
21c Museum Hotel Louisville
Set on Museum Row, this trendy hotel and art museum in Downtown is a 3-minute walk from the Kentucky Center for the Performing Arts and a 5-minute walk from Louisville Glassworks.
The chic rooms feature free Wi-Fi, 42-inch HDTVs, Nespresso machines, designer toiletries and room service; upgraded rooms offer semi-private rooftop terraces. Suites add sitting areas and dining tables, while the rooftop apartment has a full kitchen and a private garden terrace.
Amenities include a fitness center with a sauna, steam room and massage treatments, as well as a gift shop, a business center and valet parking. There’s also an on-site art museum.