Studies prove that powerful changes in the hotel industry are taking place in 2018 with the control of digital media and mobile phones. In 2013 Walker released an eye-opening preview of B-to-B customer experience in the year 2020. Four years later, “the future of 2020” is almost here and Walker has gathered fresh insights on customer experience.
It is tended to say that the hotel’s progress and technology go hand in hand and hotels must step up their technological plan if they wish to distinguish themselves from other hotels. By staying ahead will not only boost profits, doing something new will improve the hotel’s demand and bring in new customers.
Business travel has become very common and more people are investing in the hospitality industry. All the managers of established hotels are working very hard to cater to the specific need of business travelers to meet the plans of their targeted hotels. The industry in the U.S. is expected to reach $302.7 billion by the end of the year.
“Even Airbnb has begun directing their attention toward business travelers, launching a Business Travel program which enjoyed a 700 percent growth in its first year”.
As technology improvements continue at a constant speed, it can be difficult for hotels to move with modern developments. However, the new technologies tend to deliver easiness to the hotel managers, therefore, it is important to move along with the technology and traveler’s trends.
There are a number of technologies which hoteliers must have in their hotel to attract more guests. Few are discussed below.
Your Personalized App
Having a mobile app has become more of a necessity than a trend. It gives your hotel a more convenient approach for the customers as a survey suggests that 30% of the bookings are done through mobiles now. Having a customized app will also provide a competitive edge to your hotel. Google and other search engines also rank those websites better which are accompaniebyth an app.