Joint Venture of Alibaba Group and Marriott International Trials Facial Recognition Check-In Technology

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Joint Venture of Alibaba Group and Marriott International Trials Facial Recognition Check-In Technology

The term ‘technology” is wide, and everyone has their own way of understanding it. In the generation, where the technology changes every day, and new trends and developments are at its peak, it is important for every industry to follow the same track. Being tech savvy is not an impossible task but it requires time and support of technological companies. Whether you are a beginner or not, becoming savvy with technology requires enthusiasm and a lot of dedication.

Latest Technology in the Hospitality Industry

The impact of the latest trends and developments has directly affected the hospitality industry. If we talk about the latest inventions then you may know about the Joint Venture of Alibaba Group and Marriott International. They have recently announced that the Chinese visitors at Marriott International, the world’s biggest hotel chain, may soon be able to check in with a smart scan of their facial features. It is said that the new technology would help guests by not standing in the long queues and skip the check-in process to less than a minute, compared to at least three minutes at a normal counter.

 

Joint Venture of Alibaba Group and Marriott International Trials Facial Recognition Check-In Technology

In the huge sector of hospitality, the people may be seen coming and checking out every day. By the implementation of this advanced technology, the guests will be quickly identified during the check-in.

On the other hand, to provide the most relaxing and comfortable stay to the guest, this technology would help in identifying the undesirable guest, so that they can be treated firmly during their whole stay.

Most of the times, for a place, where hundreds of people are checking-in, the security threads become more obvious. The security of a hotel is equally important because no one like to stay in a threatened environment. The facial recognition system can help in such cases by helping the authorities in extreme cases.

 

Joint Venture of Alibaba Group and Marriott International Trials Facial Recognition Check-In Technology

About Marriott International and Alibaba Group Joint Venture

The joint venture of Marriott International and Alibaba group was established in August 2017. It is an innovative digital travel service and advising company that uses industry expertise, customer insights, and technology to customize and market goods and services for travel businesses. To create a sublime and seamless travel experience for Chinese people the joint venture is empowering the brands. The vision of the Facial Recognition Check-In Technology is to redefine the future of travel.

 “We are proud to have a hand in supporting Marriott International to redefine the experience of Chinese travelers with innovative services. These accomplishments thus far are the testament to our solid expertise of providing effective solutions and services across the entire journey of a traveler, and we look forward to continuing reinventing and showcasing our expertise,” said Mr. David Chai, CEO of the joint venture.

Takeaway

With so many guests entering and departing hotels, guest and property’s security cannot be guaranteed without a powerful surveillance solution. Through the implementation of this tech-savvy facial recognition system, the hotels can immediately upgrade its security. As the time passes, this system will be seen in every upscale hotel, and therefore, for all those in hospitality, it is necessary to be on the track to progress in this competitive world.

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