The months of June, July, August and September are the busiest months for family vacations in most parts of the USA. As a hotelier, this is the perfect time to capitalize on the season’s advantages and identify your revenue maximizing areas. You and your staff members may consider the following on how to get more organized to double your hotel bookings this summer time!
Give appropriate discounts
A lot of guests like to take a long time off from their daily hectic lifestyles to go for vacation and relax for weeks at a hotel. One way to make your guests loyal to your hotel, would be to offer them discounts. For example, if they plan to stay for a lot of days and after they’ve paid for the first few nights, you can give them a complimentary stay for a night. This way you are not only making your hotel as their preferred choice of stay (for their next visit) but also ensuring a higher occupancy and incremental revenue.
Attract Travelers for a Day Stay
People traveling for business or on their way to a long-awaited vacation, sometimes need a quick place to change clothes and freshen up without having to spend on an entire night at a hotel. Hotels can offer day stay service at unoccupied rooms that otherwise might go vacant. Most traditional hotel guests check in after six and leave before nine, leaving rooms vacant for the bulk of the daylight hours. If hotels can attract day visitors to use the rooms during that time period, they can book their hotels at 150 percent of capacity or more. Handle a short visit well and you’ll likely earn their return business – hopefully for a longer stay.
Re-define your staff responsibilities
We all know, small and independent properties are known for multi-tasking to efficiently run their operations. This could happen more during peak season. Now is the time to re-define the roles and responsibilities of your staff personnel and keep everyone engaged. Not only this, shuffling of roles can help teams better collaborate and avoid overlapping of tasks assigned to them. Working on unique areas of hospitality and being exposed to new aspects is a win-win situation for all the employees and probably more fun too.
Leverage social media
No matter whether you are witnessing a high season or low season booking, always be on top of social media. Your competition and your guests may be on social media. You need to watch what your competition is doing on social media. Leverage the content that you have created on your website to maximize summer bookings. Guests look for experiential offerings – the content should help them identify their ideal choice of accommodation. Promote them on various social media platforms and drive visitors to your website!
You may not welcome pets, but many travelers would love to travel with their furry companions. If possible, make your small hotel pet-friendly so you not only attract a different segment of travel customers, but can be in a position to charge a little extra for your rooms.